Here's a tremendous new article from ForCopywritersOnly.com: The demand for case study writers is booming. Yet very few freelance writers are aware of this enjoyable and lucrative market. This article explains.
I remember the first time a patron offered me a case study writing assignment.
I was once petrified.
It was early in my freelance writing career and I didn’t even understand what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How an awful lot do I charge?”
I didn’t have a clue.
Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for consumers each year.
Case studies now rank excessive on my list of the most fascinating — and moneymaking — projects I handle. (I’m sure happy that client offered me the job all these years ago!)
If you’re unfamiliar with case studies, don’t worry. They’re really quite simple. A case learn about is just a fancy name for a success story – the story of a happy customer and his or her journey using a product or service.
Lately, I’ve noticed that greater and more companies want case studies written, yet have difficulties discovering writers who can do the job.
That spells OPPORTUNITY for you and me.
And it gets better. Consider the following:
1. Case studies are no longer difficult to write.
They are similar in fashion and format to a newsletter article. If you can write one of it, you can write a case study.
2. Case research are relatively short
Usually about 400-800 words in length. Once you’ve won a little experience, you’ll be able to knock one off in less than a day.
3. The codecs are standardized
Unlike ads and direct mail, you won’t get stressed out by using having to come up with a dazzling new concept or killer headline. Simple for a very simple case study. All that’s required of you is to get the statistics and write a good piece.
4. Case study writers are in demand
More agencies are scrambling to get case studies written today than ever before. I can’t provide you an exact figure but, in my opinion, the demand for case learn about writers has increased significantly over the previous couple of years.
5. There is little competition
I’m not sure why, however few copywriters go after this market. Some may not understand it exists. Others may mistakenly think that case research are dull or technical. Not true! Case study writing is storytelling. It’s fun.
6. Case research pay well
Surprisingly well. Now you won’t get the movie star rates paid to big-league direct mail copywriters. But most consumers do pay handsomely for case study writing. Earning $100 per hour is not an unreasonable expectation for an skilled writer. I know many who earn a lot more.
Right now the case study market is booming. Why no longer jump in and get your share of these fascinating and rewarding writing gigs?
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